LinkedIn is often overlooked by marketers who underestimate its impact. However, it’s a useful marketing tool that helps to achieve various objectives, such as driving website traffic and generating leads.
According to data from LinkedIn, 93% of B2B marketers consider the social network to be the most effective lead generation site for their businesses, while 51% of companies acquired a B2C customer through the site. E-consultancy reported that LinkedIn accounts for 64% of all corporate website visits from social media channels. This shows that LinkedIn can be a very effective part of your company's marketing mix.
The first part of the webinar will cover basic B2C marketing tips, while the second part will be about B2B marketing. Data and case studies that support the strength of LinkedIn as a marketing tool will be included.
After this webinar, participants will understand
- What is LinkedIn and what makes it different from other social media channels
- Marketing objectives that LinkedIn helps to achieve
- Key LinkedIn marketing features to include in your marketing mix
- Practical tips for planning and executing your marketing campaign
This webinar will be valueable to professionals who work in or support sales and marketing roles, as well as senior decision-makers who wish to be better informed of the options and opportunities of their marketing teams.
How to Register for this Webinar:
- If you do not yet have a CITT account, click here to create an account. If you already have an account, you'll need to be logged in. If you aren't already logged in, please use the "Sign In" fields to the right. If you've forgotten your login information, you can click here to retrieve your username or reset your password here.
- Once you're logged in, click on the green Register Myself button
- Click the green Proceed to Checkout button
If you need any help registering, please contact Marysa at mmackinnon@citt.ca.