By 2020, about half the workforce will be millennials - this is the generation that grew up alongside technology. Yet the logistics sector is lagging SIGNIFICANTLY when it comes to marketing and branding for this generation. Once considered vapid and unnecessary, social media has become the number one marketing tool for most industries. The logistics sector has been reluctant to adopt these technologies. But to attract young talent AND to attract business from millennials in decision-making roles (some millennials are nearly 40!), your business needs a savvy online presence that represents your brand well.
This webinar will take you through everything you need to know to take your business online, and to polish up your online presence. The content is simple and concise, so even those unfamiliar with digital marketing will be able to learn and follow along.
Topics will include:
- Websites: what it should contain
- Social media for B2B
- Content Creation (how and why
- Staying relevant through PR
- Finding your brand voice
After attending this webinar, you'll have a clearer understanding of how to tangibly and practically adapt your brand and marketing strategy to connect with younger and digitally savvy professionals.
How to Register for this Webinar:
- If you do not yet have a CITT account, click here to create an account. If you already have an account, you'll need to be logged in. If you aren't already logged in, please use the "Sign In" fields to the right. If you've forgotten your login information, you can click here to retrieve your username or reset your password here.
- Once you're logged in, click on the green Register Myself button
- Click the green Proceed to Checkout button
If you need any help registering, please contact Marysa at mmackinnon@citt.ca.